A strategy consultancy working with organisations to connect purpose, strategy and capital - building the resilience to thrive across business, philanthropy, and civil society.
Resilience. Impact. Capital with purpose.
ABOUT US
A Capital Idea is a strategy consultancy that partners with organisations working toward a just, inclusive, and sustainable future — across business, philanthropy, and civil society.
We help leaders design purposeful strategies, navigate complexity, and build resilient organisations capable of driving meaningful social and environmental change. Our work is grounded in systems thinking, with a focus on aligning mission, values, and relationships to deliver long-term impact.
From shaping cross-sector strategy and reimagining business models, to clarifying purpose, strengthening accountability, and deepening stakeholder engagement. We work with purposeful leaders to clarify strategy, engage investors and donors, and build the capabilities needed for long-term value.
Our strength lies in bridging sectors and perspectives. Whether you're aligning strategy with sustainability goals, building collaborative initiatives, or rethinking how your organisation shows up in the world, we bring clarity, creativity, and deep cross-sector experience.
WE ARE
-
Independent strategists working across business, philanthropy and civil society
-
Experts in investor and donor engagement, storytelling, and sustainability communication
-
Deep knowledge of African capital markets and global funding landscapes
-
Trusted by the JSE to train listed companies in investor relations
-
Former journalists who know how to shape narratives that build trust and visibility
-
Support smaller businesses and non-profits to grow impact and attract aligned capital
ABOUT
MICHELLE JOUBERT
DIRECTOR
Founder and director Michelle Joubert brings to A Capital Idea a solid understanding of the region’s financial markets, gained as head of Investor Relations at the Johannesburg Stock Exchange. There, she ran the JSE’s own IR programme as well as offering services to JSE-listed companies.
Michelle spent a decade as a business journalist, giving her a strong sense of what makes news, its public impact and how to work with the media. She has funded and advised businesses in a venture capital environment, bringing to consulting assignments a solid understanding of the challenges facing smaller businesses.
Michelle has been selected by the Johannesburg Stock Exchange to train companies on effective investor relations. She also presents regularly on enhancing media and broader stakeholder relations.
Michelle holds an MBA from the University of Cape Town and a Journalism Honours degree from the University of Stellenbosch.
